Larry North is an esteemed Dallas figure and legendary fitness entrepreneur. Today, as an Operating Partner at Satori Capital, he’s on the lookout for amazing companies to invest in or partner with.
Larry started his career in the gym business as a teenager. He willed his way to talk radio at age 24 with his "Better You" radio show, currently 32 years running now at CBS KRLD 1080am. He opened his first health club, Larry North Fitness, in 1989 at the prestigious Highland Park Village, and grew it to 4 locations across North Texas. His first book, "Get Fit" was published in 1992 and was on the bestseller list for 157 weeks. "Living Lean" and "Slimdown for Life" shortly followed and were bestsellers as well. In 1994 he created the "Great North American Slimdown" infomercial which became a global sensation with over 1.2 million customers and generating over 150 million in revenue. His TV show, "Get Fit" ran for many years on regional sports networks (currently Fox Sports) and shot 70 episodes. Larry has presented his Optimal Living Seminar in dozens of countries and all across America. When asked what's next, he says, “I’m just getting started!” He's currently a spokesperson for BioTE, the largest Optimal Hormone company in the world.
Larry has successfully made the transition into the realm of private equity, where he currently operates as a licensed broker responsible for identifying and securing investment opportunities or strategic partnership with various businesses.
What you’ll learn:
The Satori Capital difference [1:26]
Who Larry invests in and why [6:41]
Larry’s mission and purpose [9:32]
Humble beginnings: Larry’s origin story [12:50]
The power of self-belief and work ethic [19:01]
How to increase your self-belief [20:47]
Finding your passion to unlock your gifts and talents [26:55]
Michael Money, Starting my own PR Firm, and creative marketing strategies [29:51]
Why enthusiasm drives success in business and life [32:32]
The 3 P’s of Success: Passion, Persistence, Perseverance [35:44]
How to deal with fear and rejection [37:14]
Getting creative to market yourself [38:49]
Be everywhere and anywhere [42:05]
Larry’s best career advice [44:50]
Success equals happiness [46:04]
Connect with Larry North:
https://www.linkedin.com/in/larry-north-3b0000a/
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