In their bestselling business parable, The Go-Giver and then their follow-up, The Go-Giver Leader, Bob Burg and John David Mann challenged the conventional wisdom about success. Now they’re back with a new and equally compelling story about the power of genuine influence, in business and beyond.
The Go-Giver Influencer: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success.
Bob Burg speaks all over the world on topics related to The Go-Giver, as well as what he calls, Ultimate Influence™. While his total book sales number well over a million copies, his and Mann’s original book has itself sold over 700,000 copies and has spurred an international movement.
Their new book, however, The Go-Giver Influencer, might just be their most important book of all.
On this episode, we discuss the 5 Secrets of Genuine Influence.
1. Master Your Emotions
2. Step into the Other Person’s Shoes.
3. Set the Frame.
4. Communicate with Tact and Empathy.
5. Let Go of Having to be Right.
Connect with Bob Burg
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