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The Pathways to Success with Julian Placino

Julian Placino is a professional recruiter, speaker, and entrepreneur. On the Pathways to Success Podcast, he conducts in-depth interviews with world-class performers to discover their mindsets, tactics, and behaviors. He has interviewed CEOs, New York Times bestselling authors, TEDx speakers, celebrity athletes, company founders, leading entrepreneurs, and prolific thought leaders.
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The Pathways to Success with Julian Placino
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Dec 3, 2018
This episode is brought to you by Focusrite, the Interface Company who makes interfaces for recording podcasts, music, or any audio. If you are a new podcaster looking to start a show, or an experienced podcaster looking to level up your audio quality, I highly recommend you check them out! https://focusrite.com/
 
Brice McBeth is the founder of Reap Marketing, the only digital marketing agency that hired itself to build an e-commerce business and optimize its own conversions by over 950% on its way to creating a multi-million dollar store that disrupted the salon equipment industry. 
 
It all started back in the 1900's when he started his career with IBM as one of the founding members of a group that created the first web analytics software delivered as a service, Coremetrics. After leaving to join ranks on the client side, Brice became quickly frustrated with the lack of agencies (albeit very talented) that were able to turn web traffic, buzz, branding, exposure, and engagement into sales. Seeing the need for an agency focused on website conversions, he launched Reap and eventually Standish Salon Goods.
 
Brice wrote about the journey in his book, Salon Chairs Don’t Sell Themselves. He speaks and provides education on the topic of Conversion Rate Optimization (CRO) to help companies get better results from their current marketing efforts.
 
TOPICS
- Conversion Rate Optimization
- Startups & Entrepreneurship 
- Selling Salon Chairs 
 
For personalized and immediately actionable insights on how you can increase your own site's conversions with your existing traffic, go to BriceMcBeth.com/Pathways to schedule a FREE 15-minute Conversion Consult - made available exclusively for Pathways audience.
 
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